Known most for introducing his own particular form of expressionism and cubism into the Hungarian art scene, Berényi succeeded in crafting an enticing and memorable commercial image using only a few elementary shapes and five basic colors. In my humble opinion, this is one of those cases in which 'art' transcended 'commerce.' Though I am sure the image inspired many to purchase Modiano rolling papers, I get the feeling it likely inspired more to want to buy the poster itself. I also think the image would also make a great cover for a novel.